Initiatives

These are the conversations we're having right now.

Changing behavior doesn’t happen through a single campaign or conversation. It happens when communities start talking about what it really means to drive well and about the hard things.

Each Shift Idaho initiative is a focused effort to understand a specific challenge on Idaho roads. We tell honest stories and share real data to give Idahoans the tools and perspective to make better decisions behind the wheel.

Featured

Motorcycle Safety

Riding in Idaho is a way of life. We want to make sure the skills, gear, and mindset are there to back it up.

Shift Safety Initiatives

Engaged Driving

Your attention is constantly pulled in every direction. We share what it looks like to truly show up for every drive.

Impaired Driving

Of all the risks on Idaho roads, impaired driving is one of the most preventable. It starts with a plan.

Motorcycle Safety

Riding in Idaho is a way of life. We want to make sure the skills, gear, and mindset are there to back it up.

Parent Drivers

Families play an important role in building a culture of safe driving for today’s drivers, and generations to come.

Rural Roads

Less traffic doesn’t always mean less risk. Learn how to stay safe on Idaho’s rural roads.

Seatbelt Safety

We’re proud that most Idahoans choose to buckle up. We’re trying to close the gap for the ones who don’t.

SHIFT INSIGHTS

SHIFT Resource Center

Campaign Downloads, Safety Toolkits, Teaching Materials, Crash Data, and Photo Library