Seat Belt Safety

Buckle up, Idaho.

Safety is one click away.

Some actions seem small, but have a huge impact. Like wearing a seat belt — one small click can make all the difference in your life, and the lives of others. Buckle up, Idaho.

Life’s moments—brought to you by a seat belt.

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Your adventure is just beginning.

The simple *click* of a seat belt could change your life. It could determine whether you’re around to enjoy more of life’s little moments, or not. When we buckle our seat belts, we choose to be safe today, tomorrow and in the future. We all have more to do, and more adventures to live for.

“​​I buckle up, because I’ve got a lot more I want to do in life.” - Tucker, Lewiston

Your adventure is just beginning.

Whether you’re hanging with friends, heading out on a first date or on your way back home to see family, buckling up will help you get there.

It’s the most important belt you’ll ever wear

Percentage of Idahoans who wear their seat belts
Percentage of passenger motor vehicle occupants killed in 2022 who were not wearing their seat belt
If wearing a seat belt, you’re 50 percent less likely to suffer a fatal or serious injury from a traffic crash

Here in Idaho, we do things a little differently. Take it from Dallas Cowboys star defensive player, and Idaho native, Leighton Vander Esch.

Idaho native Leighton Vander Esch has quite a story. He grew up in Riggins, where he played eight-man football for Salmon River High School. After winning a couple state championships and graduating, Leighton headed south to Boise. After just a couple seasons on the blue turf, he went from walk-on to defensive player of the year – making him one of the top prospects in college football. Not long after that, Dallas came calling and the rest is history.

Leighton’s hard work and rules to live by have gotten him to where he is today. He has many rules he follows—Stay humble. Work hard. Always wear a shirt when frying bacon. But the most important rule Leighton lives by is always “Buckle up.” Because he knows that seat belts save lives—seat belts increase your odds of survival by nearly 50%.
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Riggins Rules

Small town life makes your life anything but small.


Friendships come in all shapes and sizes.
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Idaho Rules

Camouflage never goes out of style.

We all have more we want to do.

Leighton also learned in Riggins that the more a community comes together, the better life is for all of us. He and his neighbors look out for one another and help each other where they can, whether it’s lending a hand on the ranch or bringing soup when someone isn’t feeling well. Leighton’s town taught him that it’s the rules we choose to live by that make all the difference.

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