Parent Drivers

Your role in road safety changes with every stage of parenting.

Initiative Goals:

Send outreach messages directly targeted to parents to reinforce safe driving behavior for teens.
Improve proper restraint use, particularly for toddlers ages 4–6. Only 63% are properly restrained despite being too small for standard seat belts.
Weather-triggered media to remind parents about the dangers of heat stroke during summer months.

You are your child’s first and most constant influence when it comes to driving culture.

It starts with a car seat, you learn the right harness height, rear-facing rules, and the audible click that means your precious cargo is secure. As they grow through booster seats and learn to buckle their own seatbelt, you remain the constant example they’re watching. Long before they ever get keys in their hands, they’ve already learned plenty from riding next to you.

The influence parents have on the next generation of drivers carries weight. How teens drive often reflects what they’ve watched parents do for years—and with teen drivers 2.6 times more likely to be in a crash than any other age group, we need to do everything we can to better prepare them for the road.

The culture of safety parents build happens continuously, one drive at a time.

View All Idaho Crash Data

Featured

Child Passenger Safety

Our littlest passengers truly are precious cargo. We’re here to help parents and guardians transport their children safely.

Look B4 You Lock

Heatstroke is preventable, and starts with you.

Checking the backseat is a habit every parent and caregiver should know, but forgetting can happen to even the most careful people. See how Idahoans are making Look Before You Lock second nature.