Unsung Hero

Sober drivers save lives.

One person can be the difference whether someone makes it home safe. It could be the one who skips drinks to be the DD. Or the rideshare driver who pulls up at 2 a.m. The bartender who knows when to call it. The parent who says “no questions asked.” The friend who offers their couch in trade for car keys. 

These are the unsung heroes, and they are worth celebrating. Let’s give them the thanks they deserve.

“Parents want to make sure their kids are transported safely and correctly. That’s why we’re here.”

— Carma McKinnon: Child Passenger Safety Coordinator for Idaho

“Our kids can always call us, no questions asked. We won’t be mad, and they won’t get in trouble. We’ll just be grateful that in a series of bad decisions, they made one really good one.”

— Britt R: Idaho parent

Tips to Thank a Hero or Be a Hero

How to thank your hero tonight:

  • Buy your DD an NA mocktail, or two!
  • Be a 5-star rideshare passenger—buckle up, be ready, don’t slam the door
  • Tip your bartender extra when you hear them cut someone off
  • Send a thank-you text the next morning


How to be someone’s hero tonight:

  • Offer to be the DD before the night starts
  • Download a rideshare app ahead of time
  • Let a friend crash on your couch instead of driving home
  • Say “no questions asked” and mean it

Unsung Hero Video

Impaired Drivers Are Male
52 %

Males comprised 73% of the drivers involved in impaired driving crashes in 2024.

Underage
0 %

In 2024, 11% of the impaired drivers involved in crashes were under 21 years of age.

Sober People Killed
0

Of the 86 people killed in impaired driving crashes, 80 (or 93%) were impaired drivers, impaired pedestrians, or passengers of a motor vehicle riding with an impaired driver.

More Likely To Crash
0 x

Drivers with a BAC (Blood Alcohol Concentration) at or above the legal limit of .08 are approximately 4x more likely to crash than drivers with a BAC of zero.

Impaired Driver Resources

Find resources to learn, educate and spread the word about driving sober.

What else can you learn today?

Your attention is constantly pulled in every direction. We share what it looks like to truly show up for every drive.
Of all the risks on Idaho roads, impaired driving is one of the most preventable. It starts with a plan.
Riding in Idaho is a way of life. We want to make sure the skills, gear, and mindset are there to back it up.
Families play an important role in building a culture of safe driving for today’s drivers, and generations to come.
Less traffic doesn’t always mean less risk. Learn how to stay safe on Idaho’s rural roads.
We’re proud that most Idahoans choose to buckle up. We’re trying to close the gap for the ones who don’t.

Shift Resource Center

Campaign Downloads, Safety Toolkits, Teaching Materials, Crash Data and Photo Library