People Who

People, Not 'Pedestrians'

These are our roads. Roads we share. How we think about them, talk about them, and behave on them says something about who we are, Idaho. 

When we stop seeing people who walk as “pedestrians,” and people who bike as “cyclists,” and people who drive as “drivers,” we start seeing them as our neighbors, coworkers, and families that we care about. Everything changes. So, what can you do?

“People are the most important part of the transportation system, and each conversation should start with them in mind.”

— Bill K: ITD Grants and Contracts Officer

Tips to Sharing Our Roads

  • If you’re walking: Be predictable. Cross at crosswalks, looking left, right, and left again for cars.

  • If you’re biking: Obey street signs, signals, and road markings—just like a car. Always pause at yield signs and look both ways.

  • If you’re driving: Be an engaged driver, watching for people and bikes at all times.

We're More Than How We Get There

People
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In 2024, 14 pedestrians and 3 bicyclists were killed in traffic crashes. Representing 7% of all fatalities in Idaho.

Ages 4-14
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Children, ages 4 to 14, accounted for 13% of the fatalities and injuries sustained in pedestrian crashes and 20% of the fatalities and injuries sustained in bicycle crashes.

Helmet Usage
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The percentage of bicyclists involved in crashes who were wearing helmets remains very low at 21%

Engaged Driver Resources.

Find resources to learn, educate and spread the word about sharing the road.

What else can you learn today?

Your attention is constantly pulled in every direction. We share what it looks like to truly show up for every drive.
Of all the risks on Idaho roads, impaired driving is one of the most preventable. It starts with a plan.
Riding in Idaho is a way of life. We want to make sure the skills, gear, and mindset are there to back it up.
Families play an important role in building a culture of safe driving for today’s drivers, and generations to come.
Less traffic doesn’t always mean less risk. Learn how to stay safe on Idaho’s rural roads.
We’re proud that most Idahoans choose to buckle up. We’re trying to close the gap for the ones who don’t.

Shift Resource Center

Campaign Downloads, Safety Toolkits, Teaching Materials, Crash Data and Photo Library