Our visual system is built to be bold, clear, and approachable. Color and type work together to create a recognizable presence across every touchpoint.
Yellow is our primary brand color. It should be used prominently across communications, especially when paired with neutral whites and dark grays to maintain balance and readability.
Our secondary colors expand the range of the brand. They should be used to support layouts through graphic elements, backgrounds, photo overlays, and illustrations. These colors add flexibility while maintaining a cohesive visual system.
Our primary typeface is Haboro Soft. It reflects the Shift brand through its balance of softness and strength. The rounded forms echo the shape language of the brand mark, while its weight and structure provide clarity and confidence in communication.
USE FOR HEADLINES
USE FOR SUBHEADLINES AND PULL QUOTES
USE FOR BODY COPY
Clear hierarchy is essential for effective communication. Use scale, weight, and contrast to guide the viewer and emphasize key information.
Use the example below as a general guide for setting type. Always create intentional differences in size or weight between levels to ensure clarity and structure.
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Mauris turpis metus, volutpat non ultrices in, aliquam et diam. In sodales tempus sapien, in ultricies nisi efficitur in. Interdum et malesuada fames ac ante ipsum primis in faucibus. Mauris turpis metus, volutpat non ultrices in, aliquam et diam. In sodales tempus sapien, in ultricies nisi efficitur in. Interdum et malesuada fames ac ante ipsum primis in faucibus.
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