Brand Anthem

Shift exists because we love Idaho and Idahoans. We want every person—whether they drive, bike, walk, or ride—to make it home at the end of the day. Every year, people are killed on Idaho roads due to the decisions we make behind the wheel. It’s a harsh reality, but we believe it can change.

Through data and local stories, Shift campaigns motivate Idahoans to be more mindful drivers and neighbors, not only shaping their behavior on the road but empowering them to start the conversation with others.

Together, we’re in a movement of hope; we want to see drivers completely present and focused behind the wheel. The result is an Idaho that is thriving, confident, and engaged. Shift is about being here.

*Shift is powered by the Idaho Transportation Department’s Office of Highway Safety.