About Us

Shifting thinking & saving lives

Shift, at its core, is the Office of Highway Safety’s ongoing initiative to reduce the number of crashes on Idaho roads. We use marketing materials and other media to remind Idahoans about the little things we can do to make our roads safer. By shifting our behavior and focus while we drive — even in the smallest ways — we can save lives.

Shift, which began in 2017, is our opportunity to start conversations that change thinking. Its programs encourage all of us to be engaged drivers — to focus on the road and in the moment.

We hope you’ll join us in this important cause. Learn more about our programs here.

We’re all part of the solution.

Crash data & statistical information

Accessing and understanding data is an important part of making safe choices. Learn more about crashes on Idaho’s highways.